About
Mori girl/kei is a Japanese fashion style known for it's earthy tones, loose, light and airy clothing, layered with warm, bulky sweaters and scarves and tough boots for navigating the wilderness. Natural materials like cotton, linen, leather and wool reign supreme, although other materials are also sometimes utilized. You'll see plaid occasionally
There are substyles of Mori kei, such as dark mori kei, which has a darker, more goth theme, with blacks and grays.
Yama kei is the more practical side of mori kei, mostly centered on hiking and camping, it retains the natural colors while bringing in more vibrant colors. Hama kei is the more beach colored centered mori kei, with varying shades of blues, creams, and whites. You'll also see stripes, anchors and denim in these outfits.Makeup and Hair
Mori girl hairstyles are usually whimsical and natural, such as half-updos, braids, or buns.
Mori girl makeup is natural and with use of colors such as beige, pinks, and golds. Minimalistic igari makeup is a nice example.